Men and women agree: Diamonds and roses are always in style for Valentine’s Day

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Men and women agree: Diamonds and roses are always in style for Valentine’s Day

January 30, 2008

Great minds think alike, especially when it comes to gift-giving on Valentine’s Day, according to a national online survey conducted by Teleflora via Harris Interactive.

The survey found that 84 percent of women ages 18-34 chose diamond jewelry or roses as the gifts that come to mind when they think about this romantic day and 77 percent of men in that age group agreed.

As for the 45-54 group, 76 percent of women and 72 percent of men selected diamond jewelry or roses as gifts that celebrate Valentine’s Day.

The Teleflora survey also found that:
• From a list of Valentine’s Day gifts to receive, women ranked roses as the best (32 percent); diamond jewelry as the second best (29 percent); jewelry other than diamonds as the third best (26 percent); roses other than flowers as the fourth-best gift (24 percent).

• As for what men would want to give their significant other on Valentine’s Day, 53 percent selected roses from a list of gifts, followed by flowers other than roses at 39 percent. Additionally, 34 percent of men would give jewelry and 26 percent of men would give diamond jewelry.

One way to turn those wishes into reality is Teleflora’s Diamonds and Roses sweepstakes that runs through February 29.

Every time a Teleflora florist fills an order for the Diamonds and Roses Bouquet, $59.95, shown below, or the Diamond Cut Bouquet, $99.95, on Teleflora.com, a coded game piece will be included. Customers will be directed to DiamondsandRoses.com where they can find out if they have instantly won one of 1,000 diamond pendant necklaces, valued at $149 from Zales Jewelers.

Diamonds and Roses bouquet

All registrants are then automatically entered into the grand prize drawing for a beautiful pair of white-gold, round-cut diamond earrings, with a retail value of $50,000. The lucky winner will be contacted via phone on or around March 15.

Consumers who don’t purchase the bouquets will still have a chance to enter the Diamonds and Roses sweepstakes by logging onto DiamondsandRoses.com and mailing in a request for a game piece.

For more information on Teleflora’s Diamonds and Roses sweepstakes and how you can enter, please visit DiamondsandRoses.com or call 310-966-8328.

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